YWCA GREATER MIAMI-DADE LAUNCHES 21-DAY RACIAL EQUITY AND SOCIAL JUSTICE CHALLENGE TO SPARK CONVERSATION AND ENCOURAGE ACTION

Challenge Coincides with Agency’s 100th Year, Expansion of Services to Broward County and Name Change to YWCA South Florida

MIAMI (June 22, 2020) – YWCA of Greater Miami-Dade today announced a 21-Day Racial Equity and Social Justice Challenge to engage the community on issues of race, power, privilege and leadership. Scheduled to run June 29 – July 27, the challenge will dive deeply into racial equity and social justice matters through daily emails that invite participants to read an article, listen to a podcast or reflect on a personal experience. The challenge aligns with YWCA’s mission to eliminate racism and empower women and comes on the heels of the organization’s centennial and name change to YWCA South Florida, reflecting a push to have broader community impact.

 

Based on the premise that it takes 21 days to build a habit, the challenge aims to create dedicated time and space for participants to learn, grow, listen and discuss. The goal is to encourage action so the push to end racial and social injustices becomes a habit. YWCA South Florida encourages locals to take the challenge and examine how racism and bias impact their lives and communities. Register now on YWCA South Florida's website. Upon registration, participants are granted access to a private Facebook group where they can reflect and engage with others.

“We have been a voice for marginalized communities for more than a century,” said Kerry-Ann Royes, CEO of YWCA South Florida. “As we look toward the next 100 years, we’re excited to expand our mission footprint through programming and strategic partnerships that ensure all women, girls, and people of color feel respected, powerful and unstoppable. The 21-Day challenge aligns perfectly with this – it gives everyone an opportunity to learn more, look internally and decide how they can stand up for racial equity and social justice in a tangible way.” 

To date, over 65 corporate and nonprofit teams have accepted the challenge, including Bacardi, Kaufman Rossin, AARP, Miami-Dade and Broward College, Baptist Health South Florida, Health Foundation of South Florida and The Miami Foundation. 

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About YWCA South Florida

Now in its 100th year, YWCA South Florida is committed to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. Affirming the motto, “Everything for HER,” YWCA South Florida is a leading voice for women, girls and all marginalized individuals across South Florida. Programs and services in economic empowerment, personal and family wellness, early education and youth development seek to eliminate the social justice issues that disproportionately affect women and people of color.  Find out more at YWCASouthFlorida.org. Follow YWCA South Florida on Facebook, Twitter and Instagram.

MEDIA CONTACT:

Lennie Gomez // 305-409-7291

lennie.gomez@rbbcommunications.com

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